Hola! Salut!
I am Beth Johnson, a Senior Product Designer in SoCal.
I am a lifelong learner and a puppy snuggler. I discovered Design at a young age thanks to Myspace. Nowadays, I enjoy developing practical, user-centered solutions that help businesses succeed (and I have fun doing it).
A big part of my life, and what inspires my work, is travel.🌎 When I’m not adventuring you can find me learning a new language or surfing. Above all else, I am excited to take part in making beautifully useful products and technology. If you are interested in working with me submit a request via the contact form.
Industry Experience
EXPERIAN
SENIOR PRODUCT DESIGNER
• Lead design of key roadmap initiatives from discovery through launch.
• Designed and lead all aspects of the first innovation project through implementation.
AT&T
UX DESIGNER
2018-2021
Collaborate with research, development, content strategy, and SMEs to design and test simple usable interfaces. Utilize all logical research techniques to conduct usability tests and ethnographic field studies. Design wireframes, detailed design, and prototypes while iterating to find the most intuitive design for our users.
Personify
UI DESIGNER
2017-2018
Design lead for company’s largest account, providing pixel perfect interfaces using Agile methodology. Distills user requirements into custom UI/UX solutions using Sketch and Adobe software- additionally folds those custom solutions into the larger product roadmap for Personify’s CMS product, Small World Communities. Collaborates closely with product designer to write efficient solutions using frontend languages such as CSS3, HTML5, and JavaScript. Implements A/B testing to drive improvements on user engagement.
Toi
UI/UX DESIGNER
2016-2017
Wireframed and prototyped mobile responsive experiences using Sketch + Invision. Produced responsive UI layouts for clients in the activism, entertainment, and wine industries. Worked closely with TOI Art Director in refining client UI design solutions. Leaned into the marketing department to design digital marketing resources and refine digital campaign messaging.
Elm Digtal
LEAD VISUAL DESIGNER
2015
Developed responsive e-commerce websites and UX deliverables such as site maps, user flows, and wireframes using Photoshop, Illustrator, and InDesign. Communicated with all clients about user needs and business requirements to create strong user-centered websites. Iterated and tested prototypes to enhance usability and achieve greater user engagement. Tailored project management and the creative development process to utilize an agile methodology. Directed team through each development cycle.
Livestrong.org
UI/UX DESIGN INTERN
2014
Collaborated with the creative team, developers and data analysts to design and test modern and usable interfaces using established user personas and user requirements. Utilized card sorting, empathy mapping, and user journey mapping techniques to conduct usability research. Designed wireframes and performed usability testing for web page features on the LiveStrong website focused on expanding site add-ons to increase client intake.
Education
MICA (Maryland Institute College of Art)
MPS IN UX DESIGN
4.0 GPA
2019-2020
ST. EDWARDS UNIVERSITY
BA IN GRAPHIC DESIGN CUM LAUDE
Austin, Texas
2014 - 2016
Deans List 2014-2016
UNIVERSITY OF BELGRANO
Buenos Aires, Argentina
2013
UNIVERSITY OF BARCELONA
Barcelona, Spain
2012
LANGUAGES
SPANISH
Advanced
FRENCH
Intermediate
ENGLISH
Native