KAt MEndenhall Boots

PURVEYOR OF HANDMADE VEGAN GOODS

HANDCRAFTED IN TEXAS

CRUELTY FREE WESTERN WEAR THAT GIVES LEATHER THE BOOT!

Kat Mendenhall considers herself a stuck in the city country girl on a mission to mend the world through whole-plant based nutrition and cruelty-free products. Her own desire to live a holistic and vegan lifestyle led her to create katmendenhall.com, where she combines her nutrition studies and culinary training to implement effective services for her clients. In addition, Kat shows her passion as a vegan activist and boot maven in the creation of her cruelty-free cowboy boots and products. She is a master vegan lifestyle coach and educator certified by Main Street Vegan Academy, a culinary nutrition expert certified by The Academy of Culinary Nutrition, certified in plant based nutrition through the T. Colin Campbell Foundation/eCornell University, and a Food For Life Instructor certified by Physicians Committee. Read more about her specific coaching, teaching, cooking services, and handmade vegan products below.

 
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Research and Brand Development

 As part of the research phase of the rebrand, I put together a mood board to help inform the personality of the brand and pick colors based on the images that told the right story about the feel Kat wanted to pull through her brand.

As part of the research phase of the rebrand, I put together a mood board to help inform the personality of the brand and pick colors based on the images that told the right story about the feel Kat wanted to pull through her brand.

 

STYLES

 
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Typography meant to add a fun western twist to the brand

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Brand colors and logo iterations