Kat Mendenhall boots



Working on this project was extremely rewarding. I was able to touch every part of the project from research to project management. I structured a brand system and e-commerce website which are both versatile and strong in their aesthetic. The main objective was to approach the target market in a fresh way and give Kat a place to sell. Before building this site she sold her merchandise mainly at popups and conventions related to veganism. The problem with this way of selling for her was that she couldn’t make sells if she wasn’t present. This site gave her a way to work remotely and receive orders even while traveling or asleep. She was able to expand her product offerings due to a larger revenue stream that has come in since the launch of the site.

Project Scope

UI, Front end dev, Art direction, Brand Identity